SEO HUB

SEO HUB About Google News Popular Search

Link Popularity

Link popularity of a website, simply put is the number of external links pointing to the website. These links are from pages not residing on the parent domain.
Search engines use the number of quality incoming links as a measure of that websites importance. Thus the more the number of quality incoming links the more is the chance of domain they point to ranking higher.
However, more recently search engines have been able to come up with sophisticated formulas that go beyond numbers. Most search engines today use the following criteria to decide the link popularity of a site :

  • The number of incoming links or the number of other sites     pointing to your site.
  • The relevancy of these links. Search engines like Google     have started checking the relevancy of incoming links. It is     imperative for the incoming links to be related to your site in     some way inorder to leverage the advantage of these links.
  • The link text used for the link - the use of keywords in the     description of a links is beneficial.

    Link Popularity can be carried out using automated software. However this may result in random and non-relevant sites being contacted for reciprocal links. An automated e-mail sent, does not have the same percentage of response as a customized email. Furthermore using software for link popularity does not allow the webmaster to know the quality of the site he is contacting and the page rank of that website.

    We believe in human powered link exchange campaigns. This means that initially potential link partners are identified by research done through search engines by our expert link manager. This ensures that the quality of the links is satisfactory with regards to relevance, search engine presence and other vital factors. The second stage is contacting the webmaster to request the link exchange. The next stage involves checking and indexing the reciprocal links and sending an acknowledgement to the people who agree to reciprocate links.

    • Listing Site Updates

    Under one of these subheadings, it's a good idea to list recent updates to my site so that visitors, especially return visitors, can check out the new stuff first. For example, I could list the date and a brief description of the update.

    I could also list updated news about my site's topic. For example, if my site were about a particular sport, I'd could discuss the outcome of a recent competition.

    Notifying Visitors of Site Enhancements

    Another idea for my home page's text is notifying visitors about the enhancements I put on my site. For example, I want visitors to sign my guestbook or fill out my survey Form E-mailer to answer questions about my site, my business, or my site's topic.

    Search Engines

    I might not want a large amount of text on my home page if I want to guide visitors toward my other pages. Instead of text, I can add others' buttons to this first page, and I'll be rewarded for people who click on the buttons. For example, if a visitor signs up for a Visa using the NextCard button on my site, I earn at least $20!

    Behind the Scenes of My Home Page

    Even if I don't put much text on my home page, it's a good idea to include hidden tools that will help me promote my site, so people other than my friends and family actually see it. For example, I could add meta tags, which are hidden codes that allow search engines to find my site. I could also install stats and a counter so I know how many people are visiting. If not many are visiting, submitting my site to search engines will guide more traffic to my site.